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- 94237360 contributor B7371979.
- 94237360 contributor B7371980.
- 94237360 created "1994.".
- 94237360 date "1994".
- 94237360 date "1994.".
- 94237360 dateCopyrighted "1994.".
- 94237360 description "Includes bibliographical references and index.".
- 94237360 extent "xiv, 183 p. :".
- 94237360 identifier "0750620129 (pbk) :".
- 94237360 isPartOf "Marketing series (London, England)".
- 94237360 isPartOf "The Marketing series".
- 94237360 issued "1994".
- 94237360 issued "1994.".
- 94237360 language "eng".
- 94237360 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 94237360 spatial "European Union countries.".
- 94237360 subject "658.8/7 20".
- 94237360 subject "Branding (Marketing)".
- 94237360 subject "HF5415 .R3235 1994".
- 94237360 subject "Marketing European Union countries.".
- 94237360 subject "Marketing.".
- 94237360 subject "New products Marketing.".
- 94237360 subject "Retail trade.".
- 94237360 title "Trade marketing strategies : the partnership between manufacturers, brands, and retailers / Geoffrey Randall.".
- 94237360 type "text".