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- 95001077 contributor B7444173.
- 95001077 created "1995.".
- 95001077 date "1995".
- 95001077 date "1995.".
- 95001077 dateCopyrighted "1995.".
- 95001077 description "Includes bibliographical references and index.".
- 95001077 extent "xiv, 281 p. ;".
- 95001077 identifier "0813822084 (alk. paper)".
- 95001077 issued "1995".
- 95001077 issued "1995.".
- 95001077 language "eng".
- 95001077 publisher "Ames : Iowa State University Press,".
- 95001077 subject "659.2 20".
- 95001077 subject "HD59 .H44 1995".
- 95001077 subject "Industrial publicity Marketing.".
- 95001077 subject "Public relations.".
- 95001077 title "Marketing public relations : the hows that make it work / Rene A. Henry Jr.".
- 95001077 type "text".