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- 95004325 contributor B7447977.
- 95004325 created "c1995.".
- 95004325 date "1995".
- 95004325 date "c1995.".
- 95004325 dateCopyrighted "c1995.".
- 95004325 description "Includes bibliographical references (p. 283-296) and index.".
- 95004325 extent "xxvii, 307 p. :".
- 95004325 identifier "0875844448 (alk. paper)".
- 95004325 issued "1995".
- 95004325 issued "c1995.".
- 95004325 language "eng".
- 95004325 publisher "Boston, Mass. : Harvard Business School Press,".
- 95004325 subject "658.8 20".
- 95004325 subject "HF5415.13 .C468 1995".
- 95004325 subject "Marketing Management.".
- 95004325 subject "Sales management.".
- 95004325 title "Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes.".
- 95004325 type "text".