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- 95011297 contributor B7456172.
- 95011297 created "c1996.".
- 95011297 date "1996".
- 95011297 date "c1996.".
- 95011297 dateCopyrighted "c1996.".
- 95011297 description "Includes bibliographical references (p. 315-361) and index.".
- 95011297 extent "xxi, 374 p. ;".
- 95011297 identifier "0844230146 (alk. paper)".
- 95011297 issued "1996".
- 95011297 issued "c1996.".
- 95011297 language "eng".
- 95011297 publisher "Lincolnwood, IL : NTC Business Books,".
- 95011297 subject "659.1 20".
- 95011297 subject "Advertising.".
- 95011297 subject "HF5821 .B53 1996".
- 95011297 title "Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart.".
- 95011297 type "text".