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- 95015359 contributor B7461037.
- 95015359 created "1996.".
- 95015359 date "1996".
- 95015359 date "1996.".
- 95015359 dateCopyrighted "1996.".
- 95015359 description "Includes bibliographical references and index.".
- 95015359 extent "xvi, 560 p. :".
- 95015359 identifier "0631196382 (pbk. : alk. paper)".
- 95015359 issued "1996".
- 95015359 issued "1996.".
- 95015359 language "eng".
- 95015359 publisher "Oxford [England] ; Cambridge, Mass. : Blackwell Business,".
- 95015359 subject "658.8 20".
- 95015359 subject "HF5415.13 .M395 1996".
- 95015359 subject "Marketing Management.".
- 95015359 subject "Marketing.".
- 95015359 title "Marketing / David Mercer.".
- 95015359 type "text".