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- 95017302 contributor B7463224.
- 95017302 created "c1995.".
- 95017302 date "1995".
- 95017302 date "c1995.".
- 95017302 dateCopyrighted "c1995.".
- 95017302 description "Includes bibliographical references (p. 330-341) and index.".
- 95017302 extent "xiv, 354 p. :".
- 95017302 identifier "047104220X (acid-free paper)".
- 95017302 identifier 95017302.html.
- 95017302 identifier 95017302.html.
- 95017302 identifier 95017302.html.
- 95017302 isPartOf "[New directions in business]".
- 95017302 issued "1995".
- 95017302 issued "c1995.".
- 95017302 language "eng".
- 95017302 publisher "New York : J. Wiley,".
- 95017302 subject "658.8/343 20".
- 95017302 subject "Brand name products Management.".
- 95017302 subject "HD69.B7 U67 1995".
- 95017302 title "Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw.".
- 95017302 type "text".