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- 95042640 contributor B7489503.
- 95042640 created "c1996.".
- 95042640 date "1996".
- 95042640 date "c1996.".
- 95042640 dateCopyrighted "c1996.".
- 95042640 description "Includes bibliographical references (p. [443]-468) and index.".
- 95042640 extent "xxx, 483 p. :".
- 95042640 identifier "0875846726 (alk. paper)".
- 95042640 issued "1996".
- 95042640 issued "c1996.".
- 95042640 language "eng".
- 95042640 publisher "Boston, Mass : Harvard Business School Press,".
- 95042640 spatial "United States".
- 95042640 subject "381/.0973 20".
- 95042640 subject "HF5415.1 .T44 1996".
- 95042640 subject "Marketing United States Case studies.".
- 95042640 subject "Marketing United States History.".
- 95042640 title "New and improved : the story of mass marketing in America / Richard S. Tedlow ; [with a new introduction by the author].".
- 95042640 type "text".