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- 95044395 contributor B7491557.
- 95044395 contributor B7491558.
- 95044395 created "c1996.".
- 95044395 date "1996".
- 95044395 date "c1996.".
- 95044395 dateCopyrighted "c1996.".
- 95044395 description "Includes bibliographical references and index.".
- 95044395 extent "xx, 700 p. :".
- 95044395 identifier "0070782504 (acid-free paper)".
- 95044395 isPartOf "McGraw-Hill series in marketing".
- 95044395 issued "1996".
- 95044395 issued "c1996.".
- 95044395 language "eng".
- 95044395 publisher "New York : McGraw Hill,".
- 95044395 subject "658.8 20".
- 95044395 subject "Customer services.".
- 95044395 subject "HD9980.5 .Z45 1996".
- 95044395 subject "Marketing.".
- 95044395 subject "Service industries Marketing.".
- 95044395 title "Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.".
- 95044395 type "text".