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- 95047028 alternative "Service marketing".
- 95047028 contributor B7494677.
- 95047028 contributor B7494678.
- 95047028 created "c1996.".
- 95047028 date "1996".
- 95047028 date "c1996.".
- 95047028 dateCopyrighted "c1996.".
- 95047028 description "Includes bibliographical references.".
- 95047028 extent "ix, 365 p. :".
- 95047028 identifier "0673983080".
- 95047028 issued "1996".
- 95047028 issued "c1996.".
- 95047028 language "eng".
- 95047028 publisher "New York, NY : HarperCollins College Publishers,".
- 95047028 subject "658.8 20".
- 95047028 subject "Customer services.".
- 95047028 subject "HD9980.5 .R866 1996".
- 95047028 subject "Service industries Marketing.".
- 95047028 title "Readings in service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.".
- 95047028 title "Service marketing".
- 95047028 type "text".