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- 95050739 contributor B7498705.
- 95050739 created "1996.".
- 95050739 date "1996".
- 95050739 date "1996.".
- 95050739 dateCopyrighted "1996.".
- 95050739 description "Includes bibliographical references (p. [245]-247) and index.".
- 95050739 extent "xxiv, 251 p. :".
- 95050739 identifier "0899309844 (alk. paper)".
- 95050739 issued "1996".
- 95050739 issued "1996.".
- 95050739 language "eng".
- 95050739 publisher "Westport, Conn. : Quorum Books,".
- 95050739 subject "658.8/343 20".
- 95050739 subject "Advertising Brand name products.".
- 95050739 subject "Brand choice.".
- 95050739 subject "Corporate image.".
- 95050739 subject "HF6161.B4 W67 1996".
- 95050739 title "Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside.".
- 95050739 type "text".