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- 95051292 alternative "Marketing planning and strategy".
- 95051292 contributor B7499388.
- 95051292 created "c1997.".
- 95051292 date "1997".
- 95051292 date "c1997.".
- 95051292 dateCopyrighted "c1997.".
- 95051292 description "Includes bibliographical references and indexes.".
- 95051292 extent "xviii, 844 p. :".
- 95051292 issued "1997".
- 95051292 issued "c1997.".
- 95051292 language "eng".
- 95051292 publisher "Cincinnati, Ohio : South-Western Pub.,".
- 95051292 subject "658.8/02 20".
- 95051292 subject "HF5415.13 .J35 1997".
- 95051292 subject "Marketing Management.".
- 95051292 title "Marketing planning & strategy / Subhash C. Jain.".
- 95051292 title "Marketing planning and strategy".
- 95051292 type "text".