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- 95070063 alternative "Marketing research".
- 95070063 contributor B7506568.
- 95070063 created "c1996.".
- 95070063 date "1996".
- 95070063 date "c1996.".
- 95070063 dateCopyrighted "c1996.".
- 95070063 description "Includes bibliographical references and index.".
- 95070063 extent "xvii, 863 p. :".
- 95070063 identifier "0030983673".
- 95070063 isPartOf "The Dryden Press series in marketing".
- 95070063 issued "1996".
- 95070063 issued "c1996.".
- 95070063 language "eng".
- 95070063 publisher "Fort Worth : Dryden Press,".
- 95070063 subject "658.8/3 20".
- 95070063 subject "HF5415.2 .C49 1996".
- 95070063 subject "Marketing research.".
- 95070063 title "Basic marketing research / Gilbert A. Churchill, Jr.".
- 95070063 title "Marketing research".
- 95070063 type "text".