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- 95083875 contributor B7516170.
- 95083875 created "c1997.".
- 95083875 date "1997".
- 95083875 date "c1997.".
- 95083875 dateCopyrighted "c1997.".
- 95083875 description "Includes bibliographical references and index.".
- 95083875 extent "xxvii, 739 p. :".
- 95083875 identifier "003018763X".
- 95083875 isPartOf "The Dryden Press series in marketing".
- 95083875 issued "1997".
- 95083875 issued "c1997.".
- 95083875 language "eng".
- 95083875 publisher "Fort Worth : Dryden Press,".
- 95083875 subject "658.8/3 21".
- 95083875 subject "HF5415.2 .Z54 1997".
- 95083875 subject "Marketing research.".
- 95083875 title "Exploring marketing research / William G. Zikmund.".
- 95083875 type "text".