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- 96008021 contributor B7744876.
- 96008021 created "1997.".
- 96008021 date "1997".
- 96008021 date "1997.".
- 96008021 dateCopyrighted "1997.".
- 96008021 description "Includes bibliographical references and indexes.".
- 96008021 extent "x, 408 p. :".
- 96008021 identifier "0805819010 (alk. paper)".
- 96008021 identifier 96008021-d.html.
- 96008021 isPartOf "Advertising and consumer psychology".
- 96008021 issued "1997".
- 96008021 issued "1997.".
- 96008021 language "eng".
- 96008021 publisher "Mahwah, N.J. : L. Erlbaum Associates,".
- 96008021 subject "659.1 20".
- 96008021 subject "Advertising Research.".
- 96008021 subject "HF5815.U5 M38 1997".
- 96008021 title "Measuring advertising effectiveness / edited by William D. Wells.".
- 96008021 type "text".