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- 96019070 contributor B7757650.
- 96019070 created "c1997.".
- 96019070 date "1997".
- 96019070 date "c1997.".
- 96019070 dateCopyrighted "c1997.".
- 96019070 description "Includes bibliographical references and index.".
- 96019070 extent "xv, 488 p. :".
- 96019070 identifier "1560243392 (alk. paper)".
- 96019070 isPartOf "Haworth marketing resources".
- 96019070 issued "1997".
- 96019070 issued "c1997.".
- 96019070 language "eng".
- 96019070 publisher "New York : Haworth Press,".
- 96019070 subject "658.8/3 20".
- 96019070 subject "HF5415.2 .M35585 1997".
- 96019070 subject "Marketing research.".
- 96019070 title "The marketing research guide / Robert E. Stevens ... [et al.].".
- 96019070 type "text".