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- 96021378 contributor B7760410.
- 96021378 created "c1997.".
- 96021378 date "1997".
- 96021378 date "c1997.".
- 96021378 dateCopyrighted "c1997.".
- 96021378 description "Includes bibliographical references (p. 674-695) and indexes.".
- 96021378 extent "xxxii, 736 p. :".
- 96021378 identifier "0256189684".
- 96021378 isPartOf "The Irwin series in marketing".
- 96021378 issued "1997".
- 96021378 issued "c1997.".
- 96021378 language "eng".
- 96021378 publisher "Chicago, Ill. : Irwin,".
- 96021378 subject "658.8 20".
- 96021378 subject "HF5415 .M29474 1997".
- 96021378 subject "Marketing.".
- 96021378 title "Marketing / Eric N. Berkowitz ... [et al.].".
- 96021378 type "text".