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- 96025413 alternative "Advertising communications and promotion management".
- 96025413 contributor B7764974.
- 96025413 contributor B7764975.
- 96025413 created "c1997.".
- 96025413 date "1997".
- 96025413 date "c1997.".
- 96025413 dateCopyrighted "c1997.".
- 96025413 description "Includes bibliographical references and indexes.".
- 96025413 extent "xvi, 640 p. ;".
- 96025413 identifier "007053943X (acid-free paper)".
- 96025413 isPartOf "McGraw-Hill series in marketing".
- 96025413 issued "1997".
- 96025413 issued "c1997.".
- 96025413 language "eng".
- 96025413 publisher "New York : McGraw-Hill Companies,".
- 96025413 subject "659.1 20".
- 96025413 subject "Advertising.".
- 96025413 subject "Communication in marketing.".
- 96025413 subject "HF5821 .R66 1997".
- 96025413 subject "Sales promotion.".
- 96025413 title "Advertising communications & promotion management / John R. Rossiter, Larry Percy.".
- 96025413 title "Advertising communications and promotion management".
- 96025413 type "text".