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- 96025516 contributor B7765094.
- 96025516 created "c1997.".
- 96025516 date "1997".
- 96025516 date "c1997.".
- 96025516 dateCopyrighted "c1997.".
- 96025516 description "Includes bibliographical references and index.".
- 96025516 extent "xv, 270 p. :".
- 96025516 identifier "0789001977 (pbk)".
- 96025516 identifier "1560249498 (alk. paper)".
- 96025516 isPartOf "Haworth marketing resources".
- 96025516 issued "1997".
- 96025516 issued "c1997.".
- 96025516 language "eng".
- 96025516 publisher "New York : Haworth Press,".
- 96025516 subject "658.8/3 20".
- 96025516 subject "HF5415.2 .M3584 1997".
- 96025516 subject "Marketing research Case studies.".
- 96025516 title "Marketing research that pays off : case histories of marketing research leading to success in the marketplace / Larry Percy, editor.".
- 96025516 type "text".