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- 96030258 alternative "Advertising, sales promotion, and the new marketing reality".
- 96030258 alternative "Master minding the store".
- 96030258 contributor B7770705.
- 96030258 contributor B7770706.
- 96030258 created "c1997.".
- 96030258 date "1997".
- 96030258 date "c1997.".
- 96030258 dateCopyrighted "c1997.".
- 96030258 description "Includes bibliographical references (p. 301-302) and index.".
- 96030258 extent "xxii, 310 p. :".
- 96030258 identifier "0471139106 (cloth : acid-free paper)".
- 96030258 identifier 96030258-b.html.
- 96030258 identifier 96030258-d.html.
- 96030258 identifier 96030258.html.
- 96030258 isPartOf "National Retail Federation series".
- 96030258 issued "1997".
- 96030258 issued "c1997.".
- 96030258 language "eng".
- 96030258 publisher "New York : J. Wiley,".
- 96030258 subject "658.8/7 20".
- 96030258 subject "Advertising.".
- 96030258 subject "HF5429 .Z45 1997".
- 96030258 subject "Marketing.".
- 96030258 subject "Sales promotion.".
- 96030258 title "Advertising, sales promotion, and the new marketing reality".
- 96030258 title "Master minding the store".
- 96030258 title "MasterMinding the store : advertising, sales promotion, and the new marketing reality / Donald Ziccardi with David Moin.".
- 96030258 type "text".