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- 96032496 contributor B7773465.
- 96032496 created "c1997.".
- 96032496 date "1997".
- 96032496 date "c1997.".
- 96032496 dateCopyrighted "c1997.".
- 96032496 description "Includes bibliographical references and index.".
- 96032496 extent "xviii, 254 p. :".
- 96032496 identifier "0077090845 (pbk. : alk. paper)".
- 96032496 isPartOf "McGraw-Hill marketing for professionals".
- 96032496 isPartOf "The McGraw-Hill marketing for professionals series".
- 96032496 issued "1997".
- 96032496 issued "c1997.".
- 96032496 language "eng".
- 96032496 publisher "London ; New York : McGraw-Hill,".
- 96032496 subject "658.8 20".
- 96032496 subject "HD9980.5 .I763 1997".
- 96032496 subject "Service industries Marketing.".
- 96032496 title "The marketing of services : a total approach to achieving competitive advantage / Ken Irons.".
- 96032496 type "text".