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- 96036234 contributor B7777889.
- 96036234 created "c1997.".
- 96036234 date "1997".
- 96036234 date "c1997.".
- 96036234 dateCopyrighted "c1997.".
- 96036234 description "Includes bibliographical references and index.".
- 96036234 extent "xxvi, 574 p. :".
- 96036234 identifier "0786311312".
- 96036234 identifier 96036234.html.
- 96036234 identifier 96036234-b.html.
- 96036234 issued "1997".
- 96036234 issued "c1997.".
- 96036234 language "eng".
- 96036234 publisher "New York : McGraw-Hill,".
- 96036234 subject "658.4/5 20".
- 96036234 subject "Communication in management.".
- 96036234 subject "Communication in marketing.".
- 96036234 subject "HM263 .H317 1997".
- 96036234 subject "Public relations.".
- 96036234 title "The handbook of strategic public relations & integrated communications / [edited by] Clarke L. Caywood.".
- 96036234 type "text".