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- 96037177 alternative "Profitable new products".
- 96037177 contributor B7779027.
- 96037177 created "c1997.".
- 96037177 date "1997".
- 96037177 date "c1997.".
- 96037177 dateCopyrighted "c1997.".
- 96037177 description "Includes bibliographical references (p. 473-475) and index.".
- 96037177 extent "xxiv, 487 p. :".
- 96037177 identifier "0844233536 (alk. paper)".
- 96037177 identifier 96037177.html.
- 96037177 identifier 96037177.html.
- 96037177 issued "1997".
- 96037177 issued "c1997.".
- 96037177 language "eng".
- 96037177 publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- 96037177 subject "658.5/75 21".
- 96037177 subject "HF5415.153 .G766 1997".
- 96037177 subject "New products Management.".
- 96037177 subject "New products Marketing.".
- 96037177 title "How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin.".
- 96037177 title "Profitable new products".
- 96037177 type "text".