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- 96039370 contributor B7781602.
- 96039370 created "c1997.".
- 96039370 date "1997".
- 96039370 date "c1997.".
- 96039370 dateCopyrighted "c1997.".
- 96039370 description "Includes bibliographical references (p. 197-200) and index.".
- 96039370 extent "viii, 214 p. :".
- 96039370 identifier "0844236624".
- 96039370 identifier 96039370.html.
- 96039370 issued "1997".
- 96039370 issued "c1997.".
- 96039370 language "eng".
- 96039370 publisher "Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association,".
- 96039370 subject "658.5/75 21".
- 96039370 subject "HF5415.153 .P34 1997".
- 96039370 subject "New products Marketing.".
- 96039370 subject "Product management.".
- 96039370 title "How to develop successful new products / Jerry Patrick.".
- 96039370 type "text".