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- 96045163 contributor B7787784.
- 96045163 created "c1997.".
- 96045163 date "1997".
- 96045163 date "c1997.".
- 96045163 dateCopyrighted "c1997.".
- 96045163 description "Includes bibliographical references and index.".
- 96045163 extent "xxiv, 695 p. :".
- 96045163 identifier "0132218135".
- 96045163 issued "1997".
- 96045163 issued "c1997.".
- 96045163 language "eng".
- 96045163 publisher "Upper Saddle River, NJ : Prentice Hall,".
- 96045163 subject "659.1/072 21".
- 96045163 subject "Advertising Research.".
- 96045163 subject "HF5814 .D38 1997".
- 96045163 title "Advertising research : theory and practice / Joel J. Davis.".
- 96045163 type "text".