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- 96083162 contributor B7809204.
- 96083162 created "c1997.".
- 96083162 date "1997".
- 96083162 date "c1997.".
- 96083162 dateCopyrighted "c1997.".
- 96083162 description "Includes bibliographical references and indexes.".
- 96083162 extent "xxxiv, 813 p. :".
- 96083162 identifier "0030177421".
- 96083162 isPartOf "The Dryden Press series in marketing".
- 96083162 issued "1997".
- 96083162 issued "c1997.".
- 96083162 language "eng".
- 96083162 publisher "Fort Worth : Dryden Press ".
- 96083162 subject "658.8 21".
- 96083162 subject "HF5415.13 .D48 1997".
- 96083162 subject "Marketing Management.".
- 96083162 title "Marketing management / Peter R. Dickson.".
- 96083162 type "text".