Matches in Library of Congress for { <http://lccn.loc.gov/96085295> ?p ?o. }
Showing items 1 to 22 of
22
with 100 items per page.
- 96085295 contributor B7811010.
- 96085295 contributor B7811011.
- 96085295 created "c1997.".
- 96085295 date "1997".
- 96085295 date "c1997.".
- 96085295 dateCopyrighted "c1997.".
- 96085295 description "Includes bibliographical references and index.".
- 96085295 extent "xxiv, 589 p. :".
- 96085295 identifier "0030103525".
- 96085295 isPartOf "The Dryden Press series in marketing".
- 96085295 issued "1997".
- 96085295 issued "c1997.".
- 96085295 language "eng".
- 96085295 publisher "Fort Worth : Dryden Press,".
- 96085295 subject "658.8/2 21".
- 96085295 subject "Advertising.".
- 96085295 subject "Communication in marketing.".
- 96085295 subject "Direct marketing.".
- 96085295 subject "HF5415.123 .S54 1997".
- 96085295 subject "Sales promotion.".
- 96085295 title "Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.".
- 96085295 type "text".