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- 96102979 contributor B7817441.
- 96102979 created "c1995.".
- 96102979 date "1995".
- 96102979 date "c1995.".
- 96102979 dateCopyrighted "c1995.".
- 96102979 description "Includes bibliographical references (p. [378]-397) and index.".
- 96102979 extent "xi, 404 p. :".
- 96102979 identifier "0750622474".
- 96102979 identifier 96102979.html.
- 96102979 identifier 96102979.html.
- 96102979 isPartOf "Marketing series (London, England)".
- 96102979 isPartOf "The Marketing series".
- 96102979 issued "1995".
- 96102979 issued "c1995.".
- 96102979 language "eng".
- 96102979 publisher "Oxford, England : Butterworth-Heinemann,".
- 96102979 spatial "Great Britain.".
- 96102979 subject "332.1/068/8 20".
- 96102979 subject "Advertising Great Britain.".
- 96102979 subject "Bank marketing Great Britain.".
- 96102979 subject "Financial services industry Great Britain.".
- 96102979 subject "HG186.G7 M33 1995".
- 96102979 title "Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright.".
- 96102979 type "text".