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- 96112197 contributor B7827205.
- 96112197 created "c1995.".
- 96112197 date "1995".
- 96112197 date "c1995.".
- 96112197 dateCopyrighted "c1995.".
- 96112197 description "Includes bibliographical references (p. 221-242).".
- 96112197 extent "xvi, 272 p. :".
- 96112197 identifier "3631486375".
- 96112197 isPartOf "Kölner Arbeiten zur Wirtschaftspsychologie, 0935-4107 ; Bd. 12".
- 96112197 issued "1995".
- 96112197 issued "c1995.".
- 96112197 language "ger".
- 96112197 publisher "Frankfurt am Main ; New York : P. Lang,".
- 96112197 spatial "Germany".
- 96112197 spatial "Germany.".
- 96112197 subject "Advertising Germany Management.".
- 96112197 subject "Advertising Germany.".
- 96112197 subject "HF5813.G4 E87 1995".
- 96112197 subject "Marketing Germany.".
- 96112197 title "Werbeerfolgskontrolle auf Basis eines Modells der Werbewirkung / Mark Esser.".
- 96112197 type "text".