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- 96130727 alternative "Building successful brands".
- 96130727 contributor B7847528.
- 96130727 contributor B7847529.
- 96130727 created "[1994]".
- 96130727 date "1994".
- 96130727 date "[1994]".
- 96130727 dateCopyrighted "[1994]".
- 96130727 description "Includes bibliographical references.".
- 96130727 extent "vi, 302 p. :".
- 96130727 identifier "9283112148".
- 96130727 issued "1994".
- 96130727 issued "[1994]".
- 96130727 language "eng".
- 96130727 publisher "Amsterdam, The Netherlands : European Society for Opinion and Marketing Research,".
- 96130727 spatial "Europe".
- 96130727 subject "Brand name products Europe Management Congresses.".
- 96130727 subject "Brand name products Europe Marketing Congresses.".
- 96130727 subject "HD69.B7 S368 1994".
- 96130727 subject "Product management Europe Congresses.".
- 96130727 title "Building successful brands".
- 96130727 title "Seminar on Building Successful Brands; the Need for an Integrated Approach, Prague (Czech Republic) 26th-29th October 1994.".
- 96130727 type "text".