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- 96169955 contributor B7890414.
- 96169955 created "c1994.".
- 96169955 date "1994".
- 96169955 date "c1994.".
- 96169955 dateCopyrighted "c1994.".
- 96169955 description "Includes bibliographical references (p. 217-220).".
- 96169955 extent "220 p. ;".
- 96169955 identifier "9500709457".
- 96169955 issued "1994".
- 96169955 issued "c1994.".
- 96169955 language "spa".
- 96169955 publisher "Buenos Aires : Editorial Sudamericana,".
- 96169955 subject "Advertising.".
- 96169955 subject "HF5821 .M445 1994".
- 96169955 title "La publicidad : principios, medios y fines / Luis Melnik.".
- 96169955 type "text".