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- 97003230 contributor B8027333.
- 97003230 contributor B8027334.
- 97003230 created "c1998.".
- 97003230 date "1998".
- 97003230 date "c1998.".
- 97003230 dateCopyrighted "c1998.".
- 97003230 description "Includes bibliographical references and indexes.".
- 97003230 extent "xiii, 514 p. :".
- 97003230 identifier "0321001982".
- 97003230 issued "1998".
- 97003230 issued "c1998.".
- 97003230 language "eng".
- 97003230 publisher "Reading, Mass. : Addison-Wesley,".
- 97003230 subject "658.8/02 21".
- 97003230 subject "HF5415 .R3242 1998".
- 97003230 subject "Marketing.".
- 97003230 title "Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel.".
- 97003230 type "text".