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- 97004800 contributor B8029101.
- 97004800 created "c1998.".
- 97004800 date "1998".
- 97004800 date "c1998.".
- 97004800 dateCopyrighted "c1998.".
- 97004800 description "Includes bibliographical references and index.".
- 97004800 extent "xx, 316 p. :".
- 97004800 identifier "0803959699 (acid-free paper)".
- 97004800 identifier "0803959702 (pbk. : acid-free paper)".
- 97004800 identifier 97004800-d.html.
- 97004800 identifier 97004800-t.html.
- 97004800 identifier 97004800-b.html.
- 97004800 issued "1998".
- 97004800 issued "c1998.".
- 97004800 language "eng".
- 97004800 publisher "Thousand Oaks, Calif. : Sage Publications,".
- 97004800 subject "658.8/02 21".
- 97004800 subject "Advertising Cross-cultural studies.".
- 97004800 subject "Consumer behavior Cross-cultural studies.".
- 97004800 subject "HF5415.127 .M66 1998".
- 97004800 subject "Target marketing Cross-cultural studies.".
- 97004800 title "Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.".
- 97004800 type "text".