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- 97009622 contributor B8034747.
- 97009622 created "c1997.".
- 97009622 date "1997".
- 97009622 date "c1997.".
- 97009622 dateCopyrighted "c1997.".
- 97009622 description "Includes bibliographical references (p. 291-304) and index.".
- 97009622 extent "xx, 315 p. :".
- 97009622 identifier "0786312289 (alk. paper)".
- 97009622 identifier 97009622.html.
- 97009622 identifier 97009622.html.
- 97009622 issued "1997".
- 97009622 issued "c1997.".
- 97009622 language "eng".
- 97009622 publisher "New York : McGraw-Hill,".
- 97009622 subject "658.8 21".
- 97009622 subject "Database marketing.".
- 97009622 subject "HF5415.55 .N49 1997".
- 97009622 subject "Relationship marketing.".
- 97009622 title "The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell.".
- 97009622 type "text".