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- 97012473 contributor B8038077.
- 97012473 contributor B8038078.
- 97012473 created "c1998.".
- 97012473 date "1998".
- 97012473 date "c1998.".
- 97012473 dateCopyrighted "c1998.".
- 97012473 extent "xx, 332 p. :".
- 97012473 identifier "0566077841 (cloth)".
- 97012473 issued "1998".
- 97012473 issued "c1998.".
- 97012473 language "eng".
- 97012473 publisher "Aldershot, Hampshire, England ; Brookfield, Vt. : Gower,".
- 97012473 subject "658.8/02 21".
- 97012473 subject "HF5415.13 .S85 1998".
- 97012473 subject "Marketing Decision making.".
- 97012473 subject "Marketing Management.".
- 97012473 subject "Marketing Planning.".
- 97012473 title "How to prepare a marketing plan : a guide to reaching the consumer market / John Stapleton and Michael Thomas.".
- 97012473 type "text".