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- 97012978 contributor B8038653.
- 97012978 contributor B8038654.
- 97012978 created "c1998.".
- 97012978 date "1998".
- 97012978 date "c1998.".
- 97012978 dateCopyrighted "c1998.".
- 97012978 description "Includes bibliographical references and index.".
- 97012978 extent "xxii, 462, [26] p. :".
- 97012978 identifier "0538876697 (pbk. : alk. paper)".
- 97012978 issued "1998".
- 97012978 issued "c1998.".
- 97012978 language "eng".
- 97012978 publisher "Cincinnati, Ohio : South-Western College Pub.,".
- 97012978 subject "658.8/3 21".
- 97012978 subject "HF5415.2 .M3825 1998".
- 97012978 subject "Marketing research.".
- 97012978 title "Marketing research essentials / Carl McDaniel, Jr., Roger Gates.".
- 97012978 type "text".