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- 97013899 contributor B8039709.
- 97013899 contributor B8039710.
- 97013899 created "c1998.".
- 97013899 date "1998".
- 97013899 date "c1998.".
- 97013899 dateCopyrighted "c1998.".
- 97013899 description "Includes bibliographical references and indexes.".
- 97013899 extent "xii, 723 p. :".
- 97013899 identifier "0136328601".
- 97013899 issued "1998".
- 97013899 issued "c1998.".
- 97013899 language "eng".
- 97013899 publisher "Upper Saddle River, N.J. : Prentice Hall,".
- 97013899 subject "658.8/02 21".
- 97013899 subject "HF5415.135 .K47 1998".
- 97013899 subject "Marketing Decision making Case studies.".
- 97013899 subject "Marketing Management Case studies.".
- 97013899 title "Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.".
- 97013899 type "text".