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- 97014092 contributor B8039950.
- 97014092 contributor B8039951.
- 97014092 created "c1998.".
- 97014092 date "1998".
- 97014092 date "c1998.".
- 97014092 dateCopyrighted "c1998.".
- 97014092 description "Includes bibliographical references.".
- 97014092 extent "viii, 376 p. :".
- 97014092 identifier "0471159050 (alk. paper)".
- 97014092 identifier 97014092-d.html.
- 97014092 identifier 97014092.html.
- 97014092 issued "1998".
- 97014092 issued "c1998.".
- 97014092 language "eng".
- 97014092 publisher "New York : J. Wiley & Sons,".
- 97014092 spatial "United States".
- 97014092 subject "658.8/00973 21".
- 97014092 subject "HF5415.1 .H37 1998".
- 97014092 subject "Marketing United States Case studies.".
- 97014092 title "Marketing mistakes and successes / Robert F. Hartley.".
- 97014092 type "text".