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- 97020699 contributor B8047657.
- 97020699 created "1998.".
- 97020699 date "1997".
- 97020699 date "1998.".
- 97020699 dateCopyrighted "1998.".
- 97020699 description "Includes bibliographical references and indexes.".
- 97020699 extent "xvii, 483 p. :".
- 97020699 identifier "0321014111".
- 97020699 issued "1997".
- 97020699 issued "1998.".
- 97020699 language "eng".
- 97020699 publisher "Reading, Mass. : Addison-Wesley,".
- 97020699 subject "658.8/2 21".
- 97020699 subject "Advertising.".
- 97020699 subject "HF5823 .T27 1998".
- 97020699 subject "Marketing Management.".
- 97020699 subject "Sales promotion.".
- 97020699 title "Advertising and sales promotion strategy / Gerard J. Tellis.".
- 97020699 type "text".