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- 97020733 contributor B8047698.
- 97020733 contributor B8047699.
- 97020733 created "c1998.".
- 97020733 date "1998".
- 97020733 date "c1998.".
- 97020733 dateCopyrighted "c1998.".
- 97020733 description "Includes bibliographical references and indexes.".
- 97020733 extent "xvi, 944 p. :".
- 97020733 identifier "0256226334".
- 97020733 isPartOf "The Irwin/McGraw-Hill series in marketing".
- 97020733 issued "1998".
- 97020733 issued "c1998.".
- 97020733 language "eng".
- 97020733 publisher "Boston, Mass. : Irwin/McGraw-Hill,".
- 97020733 subject "658.8 21".
- 97020733 subject "HF5415.13 .P387 1998".
- 97020733 subject "Marketing Management.".
- 97020733 title "Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.".
- 97020733 type "text".