Matches in Library of Congress for { <http://lccn.loc.gov/97020804> ?p ?o. }
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- 97020804 contributor B8047781.
- 97020804 contributor B8047782.
- 97020804 created "c1998.".
- 97020804 date "1998".
- 97020804 date "c1998.".
- 97020804 dateCopyrighted "c1998.".
- 97020804 extent "xvi, 240 p. :".
- 97020804 identifier "0812929500 (acid-free paper)".
- 97020804 issued "1998".
- 97020804 issued "c1998.".
- 97020804 language "eng".
- 97020804 publisher "New York : Times Business,".
- 97020804 subject "658.8/02 21".
- 97020804 subject "HF5415.153 .M348 1998".
- 97020804 subject "New products Marketing Case studies.".
- 97020804 subject "New products Marketing.".
- 97020804 title "What were they thinking? : marketing lessons I've learned from over 80,000 new-product innovations and idiocies / Robert M. McMath and Thom Forbes.".
- 97020804 type "text".