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- 97024735 alternative "Marketing principles and perspectives".
- 97024735 contributor B8052441.
- 97024735 contributor B8052442.
- 97024735 created "c1998.".
- 97024735 date "1998".
- 97024735 date "c1998.".
- 97024735 dateCopyrighted "c1998.".
- 97024735 description "Includes bibliographical references (p. 573-589) and indexes.".
- 97024735 extent "xxxvi, 615 p. :".
- 97024735 identifier "0256218978 (alk. paper)".
- 97024735 identifier 97024735.html.
- 97024735 identifier 97024735.html.
- 97024735 identifier 97024735.html.
- 97024735 isPartOf "Irwin/McGraw-Hill series in marketing".
- 97024735 issued "1998".
- 97024735 issued "c1998.".
- 97024735 language "eng".
- 97024735 publisher "Boston, Mass. : Irwin/McGraw-Hill,".
- 97024735 spatial "United States.".
- 97024735 subject "658.8 21".
- 97024735 subject "HF5415.1 .B4155 1998".
- 97024735 subject "Marketing United States.".
- 97024735 title "Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.".
- 97024735 title "Marketing principles and perspectives".
- 97024735 type "text".