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- 97031504 contributor B8060342.
- 97031504 created "c1998.".
- 97031504 date "1998".
- 97031504 date "c1998.".
- 97031504 dateCopyrighted "c1998.".
- 97031504 description "Includes bibliographical references (p. [235]-236) and index.".
- 97031504 extent "xvi, 239 p. :".
- 97031504 identifier "0566079607".
- 97031504 issued "1998".
- 97031504 issued "c1998.".
- 97031504 language "eng".
- 97031504 publisher "Aldershot, Hampshire, England ; Brookfield, Vt. : Gower,".
- 97031504 subject "658.8/4 21".
- 97031504 subject "Direct marketing.".
- 97031504 subject "HF5415.126 .B47 1998".
- 97031504 title "The new integrated direct marketing / Mike Berry.".
- 97031504 type "text".