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- 97034741 contributor B8064163.
- 97034741 contributor B8064164.
- 97034741 created "c1998.".
- 97034741 date "1998".
- 97034741 date "c1998.".
- 97034741 dateCopyrighted "c1998.".
- 97034741 description "Includes bibliographical references and indexes.".
- 97034741 extent "xx, 780 p. :".
- 97034741 identifier "0321014162 (hardcover)".
- 97034741 issued "1998".
- 97034741 issued "c1998.".
- 97034741 language "eng".
- 97034741 publisher "Reading, MA : Addison-Wesley,".
- 97034741 subject "658.8/3 21".
- 97034741 subject "HF5415.2 .L3883 1998".
- 97034741 subject "Marketing research.".
- 97034741 title "Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.".
- 97034741 type "text".