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- 97040334 contributor B8070715.
- 97040334 created "c1998.".
- 97040334 date "1998".
- 97040334 date "c1998.".
- 97040334 dateCopyrighted "c1998.".
- 97040334 description "Includes bibliographical references (p. 277-279) and index.".
- 97040334 extent "xix, 298 p. :".
- 97040334 identifier "0471189626 (cloth : alk. paper)".
- 97040334 identifier 97040334.html.
- 97040334 identifier 97040334.html.
- 97040334 identifier 97040334.html.
- 97040334 issued "1998".
- 97040334 issued "c1998.".
- 97040334 language "eng".
- 97040334 publisher "New York : Wiley,".
- 97040334 spatial "United States".
- 97040334 spatial "United States.".
- 97040334 subject "659.1/11 21".
- 97040334 subject "Advertising United States.".
- 97040334 subject "Advertising agencies Customer services United States.".
- 97040334 subject "Advertising campaigns United States Planning.".
- 97040334 subject "HF5837 .S73 1998".
- 97040334 title "Truth, lies, and advertising : the art of account planning / by Jon Steel.".
- 97040334 type "text".