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- 97041735 contributor B8072328.
- 97041735 created "c1998.".
- 97041735 date "1998".
- 97041735 date "c1998.".
- 97041735 dateCopyrighted "c1998.".
- 97041735 description "Includes bibliographical references and index.".
- 97041735 extent "viii, 352 p. :".
- 97041735 identifier "0023794240 (pbk.)".
- 97041735 issued "1998".
- 97041735 issued "c1998.".
- 97041735 language "eng".
- 97041735 publisher "Upper Saddle River, N.J. : Prentice Hall,".
- 97041735 subject "658.8 21".
- 97041735 subject "HF5415.13 .M369195 1998".
- 97041735 subject "Marketing Decision making Case studies.".
- 97041735 subject "Marketing Decision making Computer programs.".
- 97041735 subject "Marketing Management Case studies.".
- 97041735 subject "Marketing Management Computer programs.".
- 97041735 title "Cases in strategic marketing management : an integrated approach / William J. McDonald.".
- 97041735 type "text".