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- 97045406 contributor B8076557.
- 97045406 created "c1998.".
- 97045406 date "1998".
- 97045406 date "c1998.".
- 97045406 dateCopyrighted "c1998.".
- 97045406 description "Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.".
- 97045406 description "Includes bibliographical references (p. 167-168) and indexes.".
- 97045406 extent "viii, 175 p. :".
- 97045406 identifier "0761915362 (acid-free paper)".
- 97045406 identifier "0761915370 (pbk. : acid-free paper)".
- 97045406 identifier 97045406-d.html.
- 97045406 identifier 97045406-t.html.
- 97045406 issued "1998".
- 97045406 issued "c1998.".
- 97045406 language "eng".
- 97045406 publisher "Thousand Oaks : Sage Publications,".
- 97045406 subject "302.23/072 21".
- 97045406 subject "Mass media Research Methodology.".
- 97045406 subject "P91.3 .B386 1998".
- 97045406 tableOfContents "Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.".
- 97045406 title "Media research techniques / Arthur Asa Berger.".
- 97045406 type "text".