Matches in Library of Congress for { <http://lccn.loc.gov/97124262> ?p ?o. }
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- 97124262 contributor B8126810.
- 97124262 created "c1996.".
- 97124262 date "1996".
- 97124262 date "c1996.".
- 97124262 dateCopyrighted "c1996.".
- 97124262 description "Includes bibliographical references and index.".
- 97124262 extent "xx, 363 p. :".
- 97124262 identifier "0030128986".
- 97124262 isPartOf "The Dryden Press series in marketing".
- 97124262 issued "1996".
- 97124262 issued "c1996.".
- 97124262 language "eng".
- 97124262 publisher "Fort Worth : Dryden Press,".
- 97124262 subject "659.1/13 21".
- 97124262 subject "Advertising campaigns.".
- 97124262 subject "Communication in marketing.".
- 97124262 subject "HF5837 .A38 1996".
- 97124262 title "Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.].".
- 97124262 type "text".