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- 97127095 contributor B8129990.
- 97127095 created "c1996.".
- 97127095 date "1996".
- 97127095 date "c1996.".
- 97127095 dateCopyrighted "c1996.".
- 97127095 description "Includes bibliographical references (p. [273]-298).".
- 97127095 extent "298 p. ;".
- 97127095 identifier "3631302304".
- 97127095 isPartOf "Europäische Hochschulschriften. Reihe XL, Kommunikationswissenschaft und Publizistik ; Bd. 57.".
- 97127095 isPartOf "Europäische Hochschulschriften. Reihe XL, Kommunikationswissenschaft und Publizistik, 0176-3725 ; Bd. 57 = Publications universitaires européennes. Série XL, Media et journalisme ; vol. 57 = European university studies. Series XL, Communications ; vol. 57".
- 97127095 issued "1996".
- 97127095 issued "c1996.".
- 97127095 language "ger".
- 97127095 publisher "Frankfurt am Main ; New York : P. Lang,".
- 97127095 spatial "Germany.".
- 97127095 subject "053/.1/0688 21".
- 97127095 subject "German periodicals Marketing.".
- 97127095 subject "PN5214.C5 S77 1996".
- 97127095 subject "Periodicals Publishing Germany.".
- 97127095 title "Strategisches Marketing für Publikumszeitschriften / Isabel Streng.".
- 97127095 type "text".