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- 97152232 contributor B8157810.
- 97152232 contributor B8157811.
- 97152232 contributor B8157812.
- 97152232 created "1997.".
- 97152232 date "1997".
- 97152232 date "1997.".
- 97152232 dateCopyrighted "1997.".
- 97152232 description "Includes bibliographical references (p. 307-308) and index.".
- 97152232 extent "vi, 312 p. :".
- 97152232 identifier "0750623225".
- 97152232 identifier 97152232.html.
- 97152232 identifier 97152232.html.
- 97152232 isPartOf "Marketing series (London, England). Student.".
- 97152232 isPartOf "The marketing series. Student".
- 97152232 issued "1997".
- 97152232 issued "1997.".
- 97152232 language "eng".
- 97152232 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 97152232 subject "658.8/342 21".
- 97152232 subject "Consumer behavior.".
- 97152232 subject "HF5415.32 .R53 1997".
- 97152232 subject "Marketing Social aspects.".
- 97152232 title "Understanding customers / Chris Rice.".
- 97152232 type "text".