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- 97170281 contributor B8177881.
- 97170281 created "c1997.".
- 97170281 date "1997".
- 97170281 date "c1997.".
- 97170281 dateCopyrighted "c1997.".
- 97170281 description "Includes bibliographical references (p. 290-314).".
- 97170281 extent "xix, 314 p. :".
- 97170281 identifier "3631310382".
- 97170281 isPartOf "Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; Bd. 2081.".
- 97170281 isPartOf "Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft, 0531-7339 ; Bd. 2081 = Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ; vol. 2081 = European university studies. Series V, Economics and management ; vol. 2081".
- 97170281 issued "1997".
- 97170281 issued "c1997.".
- 97170281 language "ger".
- 97170281 publisher "Frankfurt am Main ; New York : P. Lang,".
- 97170281 spatial "Germany".
- 97170281 spatial "Germany.".
- 97170281 subject "Competition Germany.".
- 97170281 subject "Competition.".
- 97170281 subject "HF5415.13 .I76 1997".
- 97170281 subject "Marketing Germany Management.".
- 97170281 subject "Marketing Management.".
- 97170281 title "Markenwertmanagement : Aufbau und Erhalt von Markenwissen und -vertrauen im Wettbewerb : eine informationsökonomische Analyse / Markus Irmscher.".
- 97170281 type "text".